The 4 C’s of Effective Communication

“A word fitly spoken is like gold apples in silver settings.”

(Proverbs 25:11)

One of the more obscure offerings of biblical truth, this ancient Proverb is brimming with wisdom not often realized. “A word fitly spoken” in the original text is written, “a word on wheels.” It is a word that travels from one place to another, transporting truth, arriving expeditiously at its intended destination and producing its intended effect.

Is your communication strategy effective?

Do you have a communication strategy?

We live in a culture of many words and many communication platforms across which to spread them. But many words across many platforms do not effective communication make. Here are four characteristics of a word on wheels. The 4 C’s of effective communication:

“We live in a culture of many words and many communication platforms across which to spread them. But many words across many platforms do not effective communication make.”

1. Effective Communication is Clear. Say what you mean to say, in a way the receiver can understand. Do not leave anything to ambiguity. Assume only those points of agreement previously agreed upon. For your communication to be effective it needs to be crystal clear.

2. Effective Communication is Concise. Less is more. It takes time, effort, and humility to package a complex thought into a concise statement. But if you want people to listen and remember, concision is king.

“Less is more. It takes time, effort, and humility to package a complex thought into a concise statement. But if you want people to listen and remember, concision is king.”

3. Effective Communication is Consistent. The more you say the same thing using the same wording, the more memorable it will become to those who listen. Work to communicate the same thing, the same way, from every mouth on your leadership team and across all of your communication platforms.

4. Effective Communication is Compelling. Tell the listener exactly what you expect him or her to do with this information, and how. Information that is immediately acted upon is that which is most frequently remembered. Communicate with passion, call the listener to respond, then give a clear and actionable next-step.

“Information that is immediately acted upon is that which is most frequently remembered. Communicate with passion, call the listener to respond, then give a clear and actionable next-step.”

There are few crises more difficult to navigate than a crisis of communication. No matter the season, put your words on wheels with these 4 C’s, and watch the fruit of your labor shimmer like golden apples in silver settings. Be clear. Be concise. Be consistent. Be compelling.

Grace and Peace,
Tony

  One thought on “The 4 C’s of Effective Communication

  1. Jimmy Caffey
    May 14, 2020 at 8:05 PM

    Great word brother thank you for sharing your wisdom.

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